There’s a lot that you can do to optimize your website without the need of engaging professional guidance. Yeah I am aware that’s what I do but if you don’t give it a try yourself, you won’t actually know if you require help.
The challenge comes when you try to find reliable and practical information on how to begin your audit. You will find there’s multitude of bad information available on the internet that is contradictory and just plain incorrect.
The good news is that I’ve just read an article that provides precisely the type of advice that I’m recommending. Take a look through Danielle Savin’s fine article “4 Building Blocks to Help Your Brand’s SEO Strategy Succeed”
In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.
To appear in search results, your site must be found by search engines. That means if you’re starting from the ground up or have never engaged in SEO, your first task is making your site visible to search engine crawlers. One common problem here is also an easy fix: your site’s robots.txt file. Retailers and brands often neglect this little file, but adding instructions to it tells crawlers which pages you want indexed and which you don’t.
To summarize, to get to this level of SEO, you have to build up the other levels first. Crawlability gives you the foundation to optimize your existing content. Optimization makes link-building and influencer marketing more effective. Knowledge-content creation is the capstone on these other steps. Together, these building blocks give you a durable SEO strategy to help you win organic search traffic. 4 building blocks to help your brand’s SEO strategy succeed – Marketing Land
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