Whether you're a newbie or a seasoned veteran with a real estate website where your objective is to generate leads, today is your day.
Because it's not productive to recreate the wheel, I won't go into detail on the contents of the article I'm posting today.
Suffice it to say:
- If you have your own real estate website
- If the objective of that website is to generate leads
- If you're not receiving the results you expected from your website
You REALLY need to study, not read but study this article created by Jason Fox.
SEO (search engine optimization) is the most misunderstood form of internet marketing. Given the fact that over 90% of all internet users use search engines to search for information online, it is also an important one.
SEO novices assume that everyone types the same keywords into Google, a common mistake. In fact a well-optimized Real Estate website will get traffic from people who type in variations of thousands of different keywords.
The average major city + real estate search result is only going to have room for 1 or 2 local agent’s websites. This is because you are competing with Zillow, Trulia, Redfin, Realtor.com, Homes.com, Craigslist, and the big brokerage firms.
While it is true that most often the city name + the word real estate is the most searched keyword… it is just one keyword variation. And it happens to be the most competitive, by a large margin.
Click here to view the original web page at www.jasonfox.me
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals
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