Why do you have a website? If you're a real estate agent, I hope the answer is to generate leads. So how is it performing? Are you getting all the leads you want/need? If the answer is no, why not? I've just read one of the most comprehensive articles I've ever seen regarding real estate
Many of the small business owners that I speak with tell me that they can't afford to market their businesses. I truly don't understand this way of thinking. Here's what makes sense to me. If you spend $100 on a social media ad and receive $150’ worth of business from that advertising, why wouldn't you
How many of you had a MySpace account? I did, and I spent A LOT of time optimizing it. I don't recall ever getting a lead from it, though. So here we were in 2019, and we're still optimizing our Social Media accounts. Just wondering, how's it working out for you? Do you monitor your
What are Image Alt Tags SEO Best Practices? The alt tag on an image describes the image's content and the function of the image on the page. So, if you are using an image of your logo, the alt text should say: “logo image for My Company Name” Each of your images should have SEO-friendly
Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not
Have you ever wondered how the tradition of sending greeting cards at this time of year began? I don't know, but if I were to guess, it would be to connect with family and friends we've not been in contact with for some time. Well, guess what? It's also a great time to reconnect with
A good or bad reputation can mean the difference between a business thriving and expanding, or closing its doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google, and Facebook to announce the quality of their business publicly. The good news is that this
I must admit, I've not yet jumped on the video marketing bandwagon. I just haven't figured it out yet. But, that doesn't mean it's not a good idea. When I'm scrolling through Facebook, video is what captures my attention. I spend a fair amount of time in YouTube; I find video podcasts more engaging. So
Gone are the days of a "form over function" internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today's more savvy audiences want to get where they are going. So with the priorities of today's business websites being speed and ease of use, here are three
Have you joined the messenger bot family yet? Is there some specific reason why not? What if anytime your business received a question, you were able to respond without delay? What if you were able to capture the prospect's contact information and add them to your list? As you may well have guessed, I'm asking
