Today's post heads in a technical vs. marketing direction. Does SEO matter to Real Estate Agent websites? You bet it does! Most of the articles I've featured address the marketing side of the website; today, the focus is on the technical side. Here's the deal, if your website doesn't meet the technical requirements, your site
Today, I will share with you the most comprehensive article I've ever found about real estate website SEO. It wouldn't make sense for me to tell you why you need SEO for your website because the article does that very well. One warning, don't try to consume this article all in one sitting. It's broken
What if you had a way to do a small marketing task each day for 365 days and end up a year from now light years away from where you are today with your real estate business? Would that be of interest to you? I'm asking for a simple reason. I've found a post from
Did you know that according to Recode, people spend an average of 53 minutes a day on Instagram? If you’re not using Instagram now, this is a big indicator that you need to - engaging with potential leads during the hour that they’re browsing not only puts you at the top of their mind but
I can't tell you how often I'm asked for help with an agent's social marketing strategy. Since my advice is the same 98.6% of the time, I thought I'd share it here and then point to this post when the question arises. For those of you who believe you can offer your services at a
While I was looking for content to share this week, I came across "The Top Three Digital Marketing Tools for Your Real Estate Business". What jumped out at me was the sentence, "Below, we discuss what we believe are the three essential digital marketing tools: websites, search engine optimization, and social media." Can I get
Nothing builds trust better than reviews and testimonials. So how do you make that happen? Ask. The absolute best time to ask a client for a testimonial is right after you've done something for them. Visit them at their new home shortly after they've bought or sold. Then ask if you can publish that testimonial
Developing a real estate marketing plan often is the difference-maker between realtors who succeed no matter what and those who fall behind at the first sign of trouble. The lack of one contributes to why 87 percent of realtors will fail in the first five years. In the following article, we’re going to show you
As a real estate agent, I'm pretty sure you're aware of farming, but I'm astonished at the number of agents I encounter that do not follow the practice. Let me try to make a comparison. In the multi-family housing market, your property competes against nearby properties. For example, if I search for "apartments in Pittsburgh,"
When you want to list your house, where is the first place you go? Ok, let's add the caveat that you don't already have a BFF who's a Realtor. If your answer is Google, my guess is you are right! So now what happens? Depending upon where you live, you could have up to one
