A Crash Course in Lead Generation

I couldn’t believe this story from sfbaytimes.com that lays out an interesting way of measureing lead generation. All of us need to generate leads but it is important to determine which method of your lead gen efforts are the most effective.

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thumbnail courtesy of sfbaytimes.com

Investing in an effective lead generation program is pivotal to organizations, both big and small. Establishing an official lead generation plan will astronomically boost sales and, ultimately, your bottom line. Simultaneously, your sales team will maintain a laser focus as they work through a consistent lead development system. The cornerstone of a lead generation strategy is gaining a solid understanding of the marketing ecosystem. A truly successful marketing strategy fires on all components of the ecosystem to generate leads from all six channels, which are: Digital Marketing, Content Marketing, PR & Branding, Events, Demand Generation and Social Media. Once you are firing on all components, it is essential to measure which channels are yielding the most qualified leads for your sales team and organization. GGBA: Business Tips, Calendar and More!


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Originally posted 2018-10-05 14:54:05.

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.
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