The times they are a’changing.
Do you remember when we could just place an ad in the Yellow Pages and sit back while the phone rang? I was paying over $1000 per month for that priveledge.
Today businesses are found on the internet and usually begin with a Google search if you’re not found in that search, you don’t exist. Digital Marketing is the way to address that problem.
Digital marketing allows for selection of a strategy depending upon the budget, and is, therefore, viable for small businesses too. It enables reaching out to a wider audience at lesser costs. On the other hand, the customizable nature of digital marketing allows those foraying into an already established to make their presence felt as well. read more at entrepreneur.com