Digital Marketing, Internet Marketing, or Website Marketing? They've all been used over the past few years, but today, Digital Marketing seems to be the winner. Whatever you call it, it's a crucial part of your business's success. What is important? It's really easy to get sucked into the latest thing and stop doing what has worked consistently for you.

Rachael Doukas of Doukas Media Inc. suggests you put your focus on four simple areas in her perceptive article “Four myths about digital marketing you need to dispel.”

Digital Marketing Strategy, Examining 4 Myths about Your Digital Marketing StrategyThe digital marketing game is changing. To be successful, you’ll need to understand how to adapt your social media strategy to the new rules – or risk being left behind.

Here’s how: Let’s examine a few prominent digital marketing myths that can negatively impact your effectiveness and leave money on the table.

Leveraging the power of social media to grow your business requires adapting to evolving changes in the digital marketing ecosystem. Stay current, dispel popular myths and refresh your strategy to maximize your effectiveness and increase business. Doukas: Four myths about digital marketing you need to dispel – Long Island Business News