Inbound and Outbound Marketing Are Often Two Sides of The Same Coin

Marketing occurs in many forms, but the bottom line is that without any marketing you’re not going to make it. So, when it comes to these two is one better than the other? My opinion is no, I believe you need both and more … in fact the more the better. What is more important than which form of marketing you choose is being really clear on your target audience. Without targeting your marketing you’re just throwing darts with a blindfold on.

Anyway, here’s an opportunity for you to get clear on Inbound vs Outbound Marketing. Raphael Garcia has written a comprehensive article on not only what they are but how they differ and what are the advantages of each. I recommend you read “Inbound Marketing vs. Outbound Marketing: what’s the difference between these marketing techniques?”

inbound marketing vs outbound marketing

photo credit: IgniteVisibility

Inbound and outbound marketing are often seen as alternatives to each other, but in reality they are often two sides of the same coin. The techniques used are different, but the goal is the same – to create an appealing message that convinces people to buy your products or services. The disadvantages of each method are also generally covered by the advantages of the other.

Inbound marketing is essentially the process of making it easier for people who are looking for services that you provide to find you rather than your competitors, often through SEO and website optimization. Outbound, on the other hand, is more traditional advertising where you create a message and look for people to tell it to, often through television, radio and newspaper ads.

If you are considering inbound vs outbound marketing you are probably asking the wrong question. You don’t need to pick one over the other – in fact, you should probably be doing both. The right question is what kinds of each type of marketing you should do, and what the breakdown in priorities should be. read more at themarketingfolks.com


The Website Marketing Pro helps Real Estate Agents generate new customer leads daily using our new revolutionary Facebook lead generation system. We build your tribe and followers, and then we engage them with unique promotional messages which get amazing open rates and engagement results.

Let us make you more of a rock star than you already are!

What if you could spread the word on great new listings or open houses to hundreds – or thousands – of people in your local area with the push of a button. Would that help you grow your business? Check out the following message bot to see what will happen when a lead or customer contacts you via messenger or your Facebook page: https://www.thewebsitemarketingpro.com/realtor

Originally posted 2018-11-20 09:03:21.

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.
This entry was posted in Inbound Marketing. Bookmark the permalink.