4 Ways to Sell to Baby Boomers and Gain Their Trust

My wife and I moved out to the country to a 3 acre farm about 3 years ago. When I told my sister, she thought I was crazy but… our daughter and her husband live in the farm across the street. It was at our daughters suggestion we bought the property. Since my wife and I are “getting older”, our daughter thought it convenient to have us nearby.

There are a lot of reasons baby boomers are leaving their previous homes behind and this article addresses them quite well, hope you find it helpful!

baby boomers4 Ways to Sell to Baby Boomers and Gain Their Trust Earlier this year, The Wall Street Journal pointed out a growing trend in the real estate industry: Baby boomers are on the move. Just a decade ago, this generation was busy building “McMansions” and now they’re trying to […]

As an agent, you’re already used to tailoring your sales approach to different generations with different needs. That said, not every baby boomer is created equal. Younger boomers, those aged 55 to 64, are still largely part of the workforce. As such, their housing needs are much different than those of older boomers, aged 65 to 73, who are now entering retirement. With that in mind, we’ve brought you four strategies you can use to connect with boomers of all ages.

Like it or not, baby boomers have different values, wants and struggles to contend with than the generations of retirees before them. There are even major differences between older and younger boomers themselves. In order to gain their trust as an agent, you need to understand both where they’re coming from and what is important to them.

Click here to view original article at www.realtrends.com


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About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.
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