Author Archives: Richard Ingersoll

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.

What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serves as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on … Continue reading

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11 Automated Marketing Tools You Should Consider

Business.com highlights 11 Automated Marketing Tools that will significantly help towards improving your marketing productivity and effectiveness. Do you need to implement all of them? Probably not, however in the areas you are aware that you can use some help … Continue reading

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35 Easy & Effective Real Estate Marketing Ideas

It seems to me that every week I’m posting another article listing “?? Marketing Ideas” and that is what I’m doing but what I hope you’re doing is absorbing them. From week to week, some of the ideas are the … Continue reading

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Maximize Your Reach with an Independent Mortgage Broker

Have you heard the expression “work smarter not harder”? I know it’s pretty trite but the reason for that is that it’s true. When two people are working towards the same objective, it gets done more efficiently. So, to that … Continue reading

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Build Your Brand with Real Estate Digital Marketing

We all know that they way the public goes about buying and selling a home today has changed dramatically over the past 5 years. It’s my understanding that walk-in traffic is just not a reliable source of lead generation. Either … Continue reading

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Is Digital Marketing Overrated?

The times they are a’changing. Do you remember when we could just place an ad in the Yellow Pages and sit back while the phone rang? I was paying over $1000 per month for that priveledge. Today businesses are found … Continue reading

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A Crash Course in Lead Generation

I couldn’t believe this story from sfbaytimes.com that lays out an interesting way of measureing lead generation. All of us need to generate leads but it is important to determine which method of your lead gen efforts are the most … Continue reading

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Key Reasons Why Your Business Needs to Seek out More Reviews

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, … Continue reading

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Here are 9 Ideas for Good Online Marketing

Whether you’re a financial firm, a real estate agent, or a roofing contractor you can get good information from this article. If your site does not get attention from the prospects you’re trying to attract, put these ideas to work … Continue reading

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Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when … Continue reading

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