Author Archives: Richard Ingersoll

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.

Using Content Marketing to Drive Lead Generation

Do you remember generating lists of prospects and phone numbers and sitting down to dial for dollars? That was probably some of the least productive efforts I ever took part in. Do you remember 100 calls will yield 20 contacts … Continue reading

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Improving Your Digital Marketing Strategy in 2019

2019 is almost upon us and now might be a good time to start thinking about how you’re going to promote your business in the coming year. Is it time to make some changes? Digital Marketing is continuosly evolving and … Continue reading

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5 Things to Know Before Outsourcing your Lead Generation

Have you found that you could use an additional 6 to 8 hours in your workday? There are days where my todo’s just don’t all get done and I find myself getting frustrated with it. So is outsourcing a viable … Continue reading

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Keep Hackers Out of Your Website

Do you worry about the security of your website? You should. Hackers look for the easy score and most small to medium businesses don’t have the budget to hire professional security consultants. So what can you do? There are several … Continue reading

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Are you Taking Advantage of Google Analytics?

If you’re not using Google Analytics, you are probably not getting the results you want from your website. Analytics provides the insights you need to determine who’s coming, from where are they coming, and what are they doing or where … Continue reading

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Four Ways in Which AI Can Prove Beneficial to Your Enterprise

I’m revisiting AI again today but only from an informational not actionable way. I remember back in the early 1970’s when I was working for Tektronix we were dabeling with an AI device. That’s over 45 years ago and we’re … Continue reading

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Artificial Intelligence, How Many Ways Will it Be Used?

I was listening to a podcast on my way to work this morning the was explaining how AI is being used by Google to make its ad platform more effective. Pretty amazing stuff. The presenter was speculating that within a … Continue reading

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Marketing Real Estate with Facebook

If you sell real estate, you’re really going to enjoy today’s content. I don’t know what the number is, but my guess is that it is REALLY high. I’m talking about the number of people who decide to sell real … Continue reading

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Placing Value on Your Website Traffic

Why do we have website? Because we want to generate leads, we want to sell stuff. You are either providing a service or selling a product and you want to do more of it. Before you spend any more money … Continue reading

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5 Actionable Ideas to Up Your Digital Marketing Game

It does no good for me to tell you that you need to employ Digital Marketing and then not offer some actionable information. So, yesterday I referred an article to you that discussed the Why of Digital Marketing and today … Continue reading

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