Author Archives: Richard Ingersoll

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.

A Digital Marketing Strategy for Your Real Estate Business

Were you working in Real Estate when you had to collect buyer insights manually? It doesn’t really seem that long ago, but times have changed considerably. Because most shopping for Real Estate is done online, much of the data is … Continue reading

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5 Best Practices for Lead Tracking

Have you ever bought something you really wanted and then put it on the shelf and forgotten about it? Maybe you found it a month later and you no longer wanted whatever it was. Leads are valuable items that should … Continue reading

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Get Listed on the Local Search “Big Four”

You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings. And as a customer I’m sure you know from experience the impact it can have. To put … Continue reading

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The 4 Marketing Tasks You Should Approach Manually

Automation has made a wonderful difference in our lives in so many ways. My GPS is probably my favorite toy ever. I used to love following maps but not any more I go out of my way to test my … Continue reading

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How to Get Your Local Business on Google My Business

What is currently the best way to boost your lead generation efforts? It’s Google My Business. If you haven’t claimed your listing yet, stop reading this article right now and go do it, then come back and finish the article. … Continue reading

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Real Estate Agents Need these 10 Social Media Tools

How are your social media skills? I think we all know that we’re supposed to be taking advantage of social media but do you know what that mean? What should you be posting, how often, where do you find content … Continue reading

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Making Your Content Work for Lead Gen

Today I’m continuing the conversation around using content marketing to generate leads. For this strategy to work, first and foremost your content needs to be good, but that should really go without saying. So you have good content but nobody … Continue reading

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Getting Your Website Noticed

Getting your website noticed, especially when it’s a new site can be VERY challenging. This article I just found from Matthew Jonas gives you Three Ways to Drive Online and In-Store Traffic that make a lot of sense and are … Continue reading

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Using Content Marketing to Drive Lead Generation

Do you remember generating lists of prospects and phone numbers and sitting down to dial for dollars? That was probably some of the least productive efforts I ever took part in. Do you remember 100 calls will yield 20 contacts … Continue reading

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Improving Your Digital Marketing Strategy in 2019

2019 is almost upon us and now might be a good time to start thinking about how you’re going to promote your business in the coming year. Is it time to make some changes? Digital Marketing is continuosly evolving and … Continue reading

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