Author Archives: Richard Ingersoll

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.

What’s the Most Important SEO Factor on Your Page?

Some Thoughts on the Title Tag from the Web For many years, the Title Tag has been listed as the most important factor in on-page SEO. I’ve gathered 3 of the latest content pieces from the web that discuss how … Continue reading

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4 Foundations that will help Your Brand’s SEO Strategy Succeed

There’s a lot that you can do to optimize your website without the need of engaging professional guidance. Yeah I am aware that’s what I do but if you don’t give it a try yourself, you won’t actually know if … Continue reading

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What Online Marketing Strategies Actually Work for Real Estate Agents

Are you using YouTube to market yourself? If you’re found on YouTube, Facebook, Pinterest, etc as a knowledgeable agent in your area and you’re likeable, helpful, and approachable you will be the first choice when some is buying or selling … Continue reading

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6 Reasons Your Local Business Listings Need to Be Accurate

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them … Continue reading

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Examining 4 Myths about Your Digital Marketing Strategy

Digital Marketing, Internet Marketing or Website Marketing? They’ve all been used over the past few years, but today, Digital Marketing seems to be the winner. Whatever you call it, it’s a crucial part of your businesses success. What is important? … Continue reading

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Will Chatbots Replace Humans?

Are you using a chatbot yet? How about this … how would you like to be able to collect qualified leads from your website or Facebook page 24/7. What if you could spread the word on great new products or … Continue reading

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Implement These 4 Lead Generation Tactics to Grow Your Revenue

Leaving the relative security of a job for doing your own thing can be a scarry deal. Without the safety of knowing you have your bills covered you can experience stress that keeps you from achieving success in your endeavor. … Continue reading

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3 Reasons You’re not Seeing a Return on Your Social Media Efforts

How many Social Media accounts do you have? How often do you post on each of them? Social Media works, but only if you work it. We all know that Facebook only shows the content you post to a very … Continue reading

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What is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online … Continue reading

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Five Digital Marketing Strategies To Boost ROI

Forbes covers 5 digital marketing ideas that guide you to analyze how your marketing efforts impact ROI. If you are not carefully tracking your marketing costs and putting them up against the return on your efforts you are looking for … Continue reading

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