Four Ways in Which AI Can Prove Beneficial to Your Enterprise

I’m revisiting AI again today but only from an informational not actionable way. I remember back in the early 1970’s when I was working for Tektronix we were dabeling with an AI device. That’s over 45 years ago and we’re still not there but … we’re a lot closer than we were back then.

Ravitej Dodda the CEO & Co-Founder of MoEngage shares four ways in which AI can prove beneficial to your enterprise in his article “How AI Will Transform The Marketing Automation Industry” Intelligence (AI) is a buzzword that’s increasingly gaining attention in today’s digital world. Self-driven cars, phones that can book your next dentist appointment and apps that auto-play music that you love – these are simple examples of Artificial Intelligence (AI) in our day-to-day life. There is a slew of marketing platforms that come with the promise of AI. But do these products deliver on that promise? Can AI mimic human intelligence and perform marketing tasks as well as or better than humans?

As marketers continue to explore the pros and cons of leveraging this brand new technology in their marketing efforts, here are four ways in which AI can prove beneficial to your enterprise.

Expand Reach:
Enhance User Experience:
Drive Conversions:
Re-engage Lost Users:


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Originally posted 2018-10-26 14:11:32.

About Richard Ingersoll

Dick Ingersoll started his career in Information systems over 40 years ago as a Field Service Engineer for Tektronix Inc. in Beaverton Oregon. Over his forty+ year career in Corporate America, Dick has become an expert in technology and best practices. For the last 13 years, Dick has been experimenting, studying and making money from Internet marketing using his expertise in Search Engine Optimization, Conversion Rate Optimization and Landing Page Optimization.
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