10 Essential Approaches for New Real Estate Professionals

real_estate_agentTo start with, this post is not an endorsement of Proquest Technologies… it’s not meant to dissuade either. It is simply meant to point you to some worthwhile content.

When you are starting as a new Real Estate Agent you are excited about the possibilities of your new career and you should be. Real Estate offers you the opportunity to earn as much money as you are willing to work for.

In this article “10 Critical Strategies for New Real Estate Agents in Any Market” Gary Elwood offers some great suggestions and his article also links to additional content you’ll find valuable.

Just as in any sales career, you will indeed reap what you sow but it’s tough work and to approach it from any other perspective will just not work out well for you.

Hope you find the content valuable!

The President of the United States gets 100 days to prove himself. You get less. A lot less. But like the President, what you do in the early days of your new career will largely determine whether you sink or swim. This is a time of opportunity for you. […]

Click here to view original web page at proquesttechnologies.com


Discover Website Problems Quickly

Uncover Issues That are Keeping You From Finding success on the Web

Do you have any idea exactly what is keeping your website from getting the best Results? The things you don’t know about your Web Presence can adversely affect your position in organic search and compromise your organic traffic to your website. Make use of our Free Snapshot Report and discover what’s working, what’s not, and how you can fix it. Get the information you need to create a roadmap to your Websites success right now! Run Your FREE Website Audit Tool Now!

Originally posted 2019-07-31 08:00:38.

Posted in Digital Marketing | Comments Off on 10 Essential Approaches for New Real Estate Professionals

Marketing Real Estate with Facebook

If you sell real estate, you’re really going to enjoy today’s content. I don’t know what the number is, but my guess is that it is REALLY high. I’m talking about the number of people who decide to sell real estate and wash out in a relatively short time. Any type of sales is challenging, and real estate is definitely included. So how can you improve your odds? I’m going to recommend you consider Facebook advertising but … first, listen to this podcast and pay close attention to the advice offered.

First, Rick Mulready is good at Facebook, I mean he’s really good. Now you pair him with Jennifer Myers, a successful Realtor in the Washington DC market and you have solid gold advice on how to implement a winning Facebook advertising strategy.

Marketing Real Estate with FacebookThis is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.

I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students to share her expertise with us in the second half.

Jennifer Myers is a Realtor® in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to! Via rickmulready.com


The Website Marketing Pro helps Real Estate Agents generate new customer leads daily using our new revolutionary Facebook lead generation system. We build your tribe and followers, and then we engage them with unique promotional messages which get amazing open rates and engagement results.

Let us make you more of a rock star than you already are!

If you’d like help with your Digital Marketing, The Website Marketing Pro can provide you with a done for you solution. Just give us a call at (919) 636-9632

Originally posted 2018-10-24 07:54:56.

Posted in Facebook | Comments Off on Marketing Real Estate with Facebook

Placing Value on Your Website Traffic

digital marketing service hillsborough

Why do we have website? Because we want to generate leads, we want to sell stuff. You are either providing a service or selling a product and you want to do more of it. Before you spend any more money on promoting your website, you need to determine the value of a visitor to your site.

Let’s start at the end and work back.

What is the lifetime value of a customer to you? If you’re providing a service, how much money will a client spend with you over the time that they remain a client? If you’re a plumber how often will you get called back to perform a service? If you provide a monthly service, how long does a client typically stay with you? If you’re selling a product is it a one and done or does the client return to make additional purchases? Come up with a number. I know it won’t be exact but you need a number before proceeding.

How many contacts with prospects did it take to get that client? What is your closing ratio? Determine your contact to contract ratio. A contract is a prospect/contact that has converted into a client/customer.

Okay, we’re getting closer. How many leads does it take to generate a contact? Website visitors may leave their contact information but you may never be able to get in touch with them. If a website visitor calls you and you speak with them, they count as a contact, not a lead. If you’re selling a product, visitors may view your product but not buy. What we’re looking for here is how many leads it takes to generate an opportunity to contact a prospect and make an effort to convert them from a contact to a client.

We have arrived at the front of the process. How many website visitors does it take to generate a lead? Without this information, it’s very difficult to determine whether your website is doing its job. Without this information, spending money to generate more traffic might just be pouring your money down the drain.

Here’s an arbitrary set of numbers to help you to visualize my process.

100 website visitors generate 20 leads which generate 5 contacts which generate 1 sale/client. So in this example, if your lifetime value of a client is $1,000 each visitor to your website is worth $10. Apply your numbers and come up with a website visitor value for yourself.

With this number, you can now determine how much you can afford to generate a lead. Whether that is done using paid advertising or boosting your traffic with SEO Services now you can determine your return on your investment.

So how do you keep track of this?

It depends.

If your website is selling a product and the entire process takes place on your website, then all of this information could be tracked in Google Analytics. If you’re using your website to generate leads, then it’s the same answer, Google Analytics but…

If you have a lead generation website then you will need to have an additional way of tracking the lead to contract process.

It’s unfortunate but much of Google Analytics is under-utilized and Goals are near the top of the list.

What you need to track is the completion of each step in the process. So starting at the beginning, How many users does it take to generate a lead?

The metric you should be tracking is users, not sessions. If a user comes back to your site multiple times, is will be tracked as multiple sessions but … only as one user. This metric allows you to measure how many unique visitors it takes to generate a lead.

This is done by setting up a goal in Google Analytics to determine how many users get to your contact us page or sales page and complete the process … end up on your thank you page.

Each step in the process needs its own goal. With this setup, you’ll no longer be flushing your money down the drain. Get clear on the value of your website traffic, and you’ll be able to determine your return on your investment.

Here are some additional articles that will help with this process.


inexpensive marketing ideas for small businessWhat is a Website Visitor Worth?

What is the Value of a Website Lead Learn how to calculate key metrics like this, plus Customer LTV, Visitor to Lead Conversion rates, and more.


Setting-Up and Calculating Your Website Conversion Rate

Whether you re collecting leads or selling items online, this overview with formulas will help you calculate your website conversion rate.


small business advertising tips, cost effective small business advertising strategiesIs SEO worth it in 2018?

Some have speculated that SEO is dead in 2018 The only thing is, those same people have said that since 2012 SEO is more prevalent in 2018 than it has ever been! But that still leaves the argument, is SEO worth it Is SEO worth the time and monetary investment required to move the needle We think so, and here s why.


The Website Marketing Pro is based in Hillsborough, NC. The company has a virtual team located throughout the world with expertise in website marketing, pay per click campaign management, search engine optimization and reputation management.

Originally posted 2018-06-04 09:00:22.

Posted in Small Business | Comments Off on Placing Value on Your Website Traffic

Review Management Best Practices

reputation management for real estate professionals

Why your business needs to stop removing reviews

1) People can tell your business is filtering the reviews.

68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship or faked reviews when they don’t see bad scores (Reevoo, 2015).

2) It looks fishy, like your business has something to hide.

30% of consumers assume online reviews are fake if there are no negative reviews (Webrepublic). Only 8% of consumers expect a business to have a 5-star rating before they will consider using them (Brightlocal, 2016). If there are only five star reviews on a review site, customers know that your business is grooming your reviews and assume it’s because your have something to hide.

3) Reviews that are removed will only anger customers trying to share their experience.

If your business doesn’t allow or encourage reviews, your customers that have something to say, good or bad, will find it odd that they can’t leave a review for your business. Customers can still leave reviews for unverified listings and profiles so just because your business can’t see the bad reviews, it doesn’t mean they don’t exist.

4) It looks like your business doesn’t value customers enough to win them back.

If your business doesn’t allow for feedback, it appears to customers that you don’t really care about them or value customer service. If customers can’t expect good service, don’t expect them to want to visit your business. Customers like to see businesses that are open to feedback and especially the businesses that are listening enough to try to win customers back.

5) It doesn’t give yours business an opportunity to win back their trust.

If a review isn’t published, it can be very infuriating to customers. If your business did fail the customer, it gives you a chance to win them back. Since your business is responding to the reviewer publicly, your business can possibly win them back as well as show other customers that you care about how you treat your customers. Customers like that.

6) Businesses are missing out on valuable feedback to improve.

While customers at times can be unrealistic with their expectations from a business, some can provide feedback on possible oversights. Oversights happen to the best of us and there is always room for improvement.


Situations when it is okay to gate reviews

Here are the situations when it is acceptable for your business to filter out which reviews are published:

1) When the review contains graphic material or inappropriate language.

If the review is inappropriate, contains explicit language or graphic material. Fortunately, many review sites are all over this, but if they happen to miss it, you can flag it as inappropriate.

2) When reviews are irrelevant to your business.

If a review doesn’t provide any mention or context to your business, products or services. Sometimes customers leave reviews but they really want to ask a question. If it really doesn’t add context as a review from a customer, it is okay to suppress that review.

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3) When reviews are spammy or someone is plugging another business.

If a review isn’t related to your business but is obviously spam, or if a person starts talking about their business instead of you business. In the example below, the review was for a direct competitor and was a case of mistaken identity.

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4) When the review is a fake or planted by a competitor (and your business knows it is).

In the case of review fraud, it is completely acceptable to suppress the review and remove it. In the example below, the person hasn’t ever been to the establishment, they just left a review that they read other reviews.

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Unfortunately, reviews have been used as blackmail and this sort of unscrupulous behavior does occur. The fact that this behavior is on the rise speaks to the importance of practicing review management and using reputation management software. If you want help determining if a review is a fake or not, try the free Review Skeptic tool backed by research from Cornell University.

Again, Please Don’t Review-Stuff

The review below is an example of a business owner promoting his own business. There’s a lot of specific detail that even the most committed reviewer wouldn’t delve into. On top of that, the review is so long many people will probably just skim over.

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How can your business practice white-hat review management?

Here’s how your business can practice white-hat review management:

  1. Provide exceptional customer experiences
  2. Ask your customer to leave a review (in store signs, surveys, etc)
  3. Read and analyze the review. Does it meet the criterion to suppress or remove?
    1. If yes, remove and you are done managing the review
    2. If no, the review stays published
  4. Respond to the review
    1. If the review is positive, thank them for their feedback
    2. If the review is negative, try to move the conversation offline. Try to remedy the situation to win the customer back. If you have remedied the situation, try asking them to adjust their review. If not, then at least the customer may come back.

White hat review management visual guide

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Why it’s best to take the review management high-road

At the end of the day, people can tell that if your business is grooming your reviews if all of your reviews are too positive. From a consumer’s perspective, it is better to see a business with a mix of reviews, mostly positive but with some negatives as well. So long as a business is trying to remedy the situation by responding to the customer and following the proper review management protocols, it actually says more about the business than a business with all perfect five star reviews.


Discover Website Problems Quickly

Uncover Issues That are Keeping You From Finding success on the Web

Do you have any idea exactly what is keeping your website from getting the best Results?

The things you don’t know about your Web Presence can adversely affect your position in organic search and compromise your organic traffic to your website. Make use of our Free Snapshot Report and discover what’s working, what’s not, and how you can fix it. Get the information you need to create a roadmap to your Websites success right now!

Run Your FREE Website Audit Tool Now!

Originally posted 2019-05-29 08:00:23.

Posted in Reputation Management | Comments Off on Review Management Best Practices

Critical Data For Online Business Listings

business listings

Listings for local SEO

If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.

The more accurate and consistent data there is about your business across the web, the more search engines will trust the validity of the business. And the more the search engines trust the business, the higher they will rank in local SERPs (Search Engine Results Page).

According to Moz in their 2017 Local Search Ranking Factors survey, 13% of professionals list citation signals as the most important element in Local Pack Ranking factor.

Local Pack Finder Ranking Factors

Moz, 2017


What’s in an online business listing?

The information contained in business listings can vary across verticals and directories—but some key pieces of information hold true across them all.

NAP Data

The most crucial data held in a business listing is the NAP data—name, address, and phone number information. NAP data is critical for the online visibility of any business, and every listing source contains this information for the businesses listed. Having correct NAP data ensures that not only will consumers find your business online, but that consumers will also have accurate, up-to-date information on how to contact you.

NAP data is also important for search engines like Google to display your business in Geo-targeted searches. If someone is searching “good seafood” in the Boston area, the local Boston seafood places with correct NAP data will appear. Of course Google gives search ranking priority to business with correct NAP data—how else are they supposed to tell where you are, what you do, and if you’re even a legitimate business at all?

The Stats

Consumers are looking for your business! What exactly are they looking for?

  • 53% of mobile searchers are looking for directions
  • 50% are looking for business addresses

Think with Google

Despite the importance of accurate NAP data, our data shows that many businesses are failing even at this basic step into the world of listings.

  • 86% of businesses have either missing or incorrect company name information listed across all listings sources
  • 72% of businesses have either missing or incorrect address information listed across all listings sources
  • 71% of businesses have either missing or incorrect phone number information listed across all listings sources

Data taken from the 140,000+ local businesses in our system

Listings missing information

Hours of Operation

One of the most important details about your business to include besides NAP data is the hours of operation. When a consumer is searching for their business (or their goods/services), they have a high purchase intent, and are likely searching for an immediate need.

The consumer will likely a visit a business after the business is shown as “open” on their Google search.

hours-of-operation

If your business has no hours listed, the consumer would have to go out of their way to find out whether you’re open or closed from their website, or a phone call. Or, worse yet, they drive to visit your business and find that you’re closed! Now they’re not only inconvenienced by not knowing your business hours, but they’re also upset for wasting their time. Let the negative reviews commence!

If your competitor has their business hours listed, they’ll likely capture that consumer. People just want their needs fulfilled—they’d be happy to spend their money at a business that has their hours correctly listed if they were coming in-store to make the purchase.

The Stats

  • 73% of purchases that result from mobile searches happen within the same day, and most (63%) within a few hours
  • 76% of consumers report that they expected hours of operation information when conducting a search
  • Over 60% of consumers find that knowing the business hours helps them make their purchase decision

Localeze, 2015

Consumers are often looking to make purchases the same day that they’re searching, so make sure they know your store is open when they go looking!

Websites

Does your business have a central “hub” of information to direct users to online? Throw that website link into your business listings. Consumers will often travel from Google search into a business website to get a feel for the business, and learn more about what they’re offering. So obviously, including a link to your website is important for their online presence.

The Stats

  • 93% of businesses have either missing or incorrect website information listed across all listings sources
  • Only 7% of businesses have their website information correct across all listing sources
  • Nearly half of small businesses don’t have a website (Clutch)

Industry Sector

Website Accuracy by Industry

Originally posted 2019-04-03 08:00:15.

Posted in Internet Marketing | Comments Off on Critical Data For Online Business Listings